Blog Posts

on the need to Not Be Boring…

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God, I hope not.

if you’re like me, and are trying to do all the Stuff You’re Supposed to Do, like write a blog post every week to remind people that you exist (hi people!  I exist!), you’ve probably asked yourself that question.

Maybe more than once.

Nobody wants to be boring. Nobody wants to put something out there in the universe that anyone and everyone can read that isn’t at least a little interesting. Nobody wants people to see a post from them and immediately think, “oh, God, not HER again…”

At least, I don’t.

Unfortunately, sometimes the need to not be boring is enough to completely derail me. According to my husband, who just wrote and self-published a novel in under three months because he doesn’t worry about stuff like that, that’s because I’m afraid to let myself fail. I won’t allow myself to put something on a page that I don’t think is profound or hilarious or insert-your-favorite-superlative-here.

And he’s basically right. (We have been married for almost 25 years, so he’s usually right.)

But seriously – how crazy is that? I’m so afraid to fail that I won’t take the chance of writing something less-then-spectacular EVEN IF I’M THE ONLY PERSON WHO’S EVER GONNA SEE IT!!!! It’s not like whatever I type is automatically entered into some sort of permanent record where it will be held against me for all eternity…

But even as I realize how totally ridiculous that is, I’m still doing it now, while I’m writing this. I keep going back and checking over the words I just wrote, and changing them as I go. I just changed the previous sentence – just this second! And every couple of minutes, I really, seriously fight off the urge to check Facebook again. Or maybe my email. Or…hey, am I hungry?

So yeah. I’m a little crazy.

But then again, if I do this, I’m probably not the only one.

Now, I know this is the part of the blog post where I’m supposed to offer a magical solution that will make the problem go away. But honestly, I don’t have one. At least not a magical one.

What I’m doing right now, in real time, is what I usually end up doing when I reach this point. And that is, is I stop thinking.

I make a commitment to draw the line. To move forward no matter what. To write what I’m gonna write till it’s done, then read it to make sure it makes sense and that there aren’t any glaring mistakes or typos, and that’s it.

I take a deep breath, and I hit “publish.”

And I forget about it.

Is that a healthy response to writer’s block? I’m honestly not sure. But you are reading this now, right?

I just hope it wasn’t boring.

If you want some help making your writing “not boring” (how’s that for a segue?), or if there’s some other reason your copy is driving you crazy, and you’d like some help from an actual, genuine pro copywriter, click the button below to join me on my (virtual) couch for a 1:1 hour of Copy Therapy.

Yes, i made a button! And it works! Go me!!!!!!!button

By Joel and Lisa Canfield

Joel & and Lisa Canfield are bestselling ghostwriters, expert copywriters, and are apparently married as well. This is their blog where they write for themselves when they're not too busy writing for other people, which, admittedly, isn't all that often. Find out more at (or just Lisa at

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