Blog Posts

to blog…or not to blog?


I don’t believe those people who say you can write a blog post every week and never feel like what you’re writing has no meaning or purpose. I mean honestly, if I never contribute another 500-word musing to the world, will it actually make a difference? Does my sitting here making crap up as I go along really help anyone with anything?


Blogging is, by nature, kind of a self-centered thing to do. When we blog, it’s like we’re automatically assuming – or at least momentarily convincing ourselves — that what we have to say is of value, at least to someone. Plus, we’re also assuming we possess the qualifications necessary to offer “expert” advice on whatever it is we’re blogging about.

I know this from personal experience. I’ve been trying to blog consistently, every week, for a few months now. And every once in a while, I sit at my computer and wonder why the &*%$ I bother.

After all, if a blog is posted on the internet, and no one reads it, does it actually exist?

Ummm…yeah. (Existentialism, it turns out, does not apply to blogging.)

The reason I keep doing it is the reason we all keep doing it. Because we’re supposed to. Because, like exercise and vitamins, it’s supposed to be good for us. Or for our businesses, anyway. If you don’t have a business and you blog every week, you’re a whole ‘nother kind of animal entirely.

For the rest of us, who maybe aren’t bursting with brilliant things to say 24/7, there are some work-arounds that I know work for me. The biggest is to remember to stay true to myself, and maybe resist the temptation to try to come up with something brilliant and profound every week.

Like this week, I felt like I had something of value to say, so I’m here, at this moment, saying it (yes, I’m writing about writing as if it’s talking, but that’s another topic for another post…). Last week, on the other hand, I didn’t feel like I had any “advice” in me, and for some reason, I had a poem in there instead. So I wrote it. And that poem got more responses than most of the “important” blog posts I’ve written.

Go figure.

I guess that’s the main thing I forget about blogging. You never know. Maybe no one will read your blog post (although it will, in fact, still exist). But then again, maybe you’ll reach that one person who just happens to need to hear exactly what you’re saying. Or writing. Or maybe you’ll just make someone smile with a goofy poem.

Of course, since it’s my business, I’d be remiss if I didn’t tell you that if you’re struggling to figure out what to blog about, or how to write in a way that represents you the way you want to be seen (as opposed to maybe uninspired or burnt out), I do this thing I call Copy Therapy that can help with that. You join me on my virtual “couch” (hence the term Copy Therapy) and we talk through whatever piece of writing or writing issue you might have. Then we work through it together to brainstorm and come up something amazing.

If that sounds like something you wanna get in on, click HERE – I’d love to work with you.

And if you just need some extra inspiration to get through your next post on your own, check out my free guide, The Positively True, Actual Professional Writer’s Guide to Beating Writer’s Block HERE.

Because your next blog post probably won’t change the world. But if you never write it, you’ll never know…

By Joel and Lisa Canfield

Joel & and Lisa Canfield are bestselling ghostwriters, expert copywriters, and are apparently married as well. This is their blog where they write for themselves when they're not too busy writing for other people, which, admittedly, isn't all that often. Find out more at (or just Lisa at

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