A couple of weeks ago, I introduced you to one of my favorite clients, an incredibly cool woman named Chelsea Berler, the founder and CEO of boutique marketing shop Solamar Agency. Together, we explained how I was able to capture her voice when I ghostwrote her book, The Curious One. You can check out that article here… https://thehipblog.com/2015/03/04/how-can-a-ghostwriter-capture-my-unique-voice/ But there’s a bigger story about Chelsea and her book – and that’s what happened after the book was finished. Let me backtrack. One of the big questions I get from people who are considering writing a book is, “What can a book do for me?” They wonder if having a book with their name on it will make any sort of measurable difference in their life or their business. If all the time and effort and expense will really be worth it. And, of course, if anyone will actually read it. Well, in Chelsea’s case, the answer to all three of those questions has been an unqualified YES!!!!! Chelsea’s book — “The Curious One” LISA: When you decided to write your book, did you think anyone would read it? CHELSEA: I was worried it wouldn’t sell at all. Not because it wasn’t good, but because who would want to hear my story? LISA: But you went ahead and created a marketing plan anyway, right? What did you do? CHELSEA: It included pushing traffic to a sales page with a professional video. We also did social media and reached out to some media outlets. Later, when I started getting more inquiries, I worked with a PR company. LISA: And those media outlets – they reached back, didn’t they? CHELSEA: Yes! It was lots of local stuff first – I think the first interview I did was for a magazine called Shelby Living. And then Maria Shriver started popping up, and the names just got bigger and bigger and bigger. LISA: What are some of those names? CHELSEA: Let’s see – there’s The Huffington Post, Inc., Sirius XM Radio, Blogtalk Radio, Women 2.0, Mind Body Green, Entrepreneur, ABC 33/40, The Bismarck Tribune, Under 30 CEO, Hoovers…and that’s just off the top of my head. LISA: Had you done any professional speaking before the book? CHELSEA: Very little. LISA: And now? CHELSEA: The book helped me develop a platform for speaking – that was huge-o-rama! I speak or I’m interviewed weekly now, and it’s not easing or stopping. Bigger things keep landing in my lap. LISA: So…what would you say being an author has meant to you? CHELSEA: It’s completely and totally changed everything. But the best part has been being recognized for a story about me. I really wasn’t sure how it would pan out overall. I wasn’t even sure I’d sell books — boy was I wrong! Now that my complete story is out there, I’m finally able to stop “proving” myself and just be me. And the beauty of it is that it’s resulted in so much respect, recognition, and love. LISA: Thanks so much Chelsea – I know that all that respect, recognition and love has definitely been earned…because you and your story are amazing! If you’re ready for some respect, recognition and love of your own, a book might be the missing piece to help you get there. And if you’re thinking about hiring a ghostwriter to help, well…that’s what I do! You can find out more about me at www.gethipcreative.com. I also work one-on-one with people coaching them through the process of writing their own books – you can get more info about that at www.copycoachlisa.com. Chelsea’s book, The Curious One, is available on Amazon and on her own website, www.mostlychelsea.com.