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From Idea to Manuscript in Less than Three Months?

Carol Erb, PhD and Copy Coach Lisa discuss the book coaching experience…

If you’ve been considering writing a book with a copy coach (like me!) you might be wondering what that might look or feel like.  Instead of just telling you, I thought I’d enlist the help of one of my favorite clients, marriage therapist Carol Erb, PhD, to help me explain.

Carol recently completed her manuscript for Enveloped, a memoir about surviving divorce and betrayal and going on to live a rich, fulfilling life that’s taken her places she never expected to go (including becoming an author!).  It’s an amazing book, but what’s even more amazing is the fact that she completed the manuscript in about 12 weeks.  Want to know how she did it?  Read on…

CAROL: I spoke with you when I was first interviewing coaches and ghostwriters, and I liked your enthusiasm and you were fun and enjoyable to talk to.  But a literary agent was interested in my book and the literary agent recommended another coach/ghostwriter to work with – the coach was familiar with the Christian genre and I thought that would align well with the literary agent.

The result was basically total disappointment.  He was late or would cancel our coaching calls and reschedule, which was very frustrating.  He also under delivered – the book was supposed to be done in 3-4 months, but I only had 1/3 of a manuscript at 7 months.  Plus, I learned that having a male assist me was not a good fit – he didn’t write in my voice, so “my” book didn’t sound like me.

So I called you again, and you made me feel extremely comfortable and unashamed about hiring you to work with me even though I had passed you over initially.  I hired you because I got such a good feeling the first time we talked, and also because you believed in me and you had a specific plan for me.

LISA:      How did we get started?

CAROL: I gave you a basic overview of my book and then you helped me begin with a timeline.  We discussed the content of each upcoming chapter weekly and then you helped me narrow down what to write about for that chapter.

LISA:      What was different about working with me?

CAROL: The other writer took control and did the writing himself — I just gave him suggestions, and the longer we worked together, it became more of his book than mine. You saw my abilities and encouraged me to write my book myself.

LISA:      Why did our system work for you?

CAROL: Because you believed in me as a writer and didn’t let me get off easy by saying you would do the writing — it gave me the confidence that I could write and you affirmed that in me.  It was extremely empowering to me. Because of that confidence I soared and the book turned from just a book tomy book!

I could not believe how easy you made the entire book writing process.  You held my hand and led the way.  I trusted you and believed in you as my book coach.  You became a personal friend on my journey, which for me was totally unexpected.

It was so natural and so easy for me.  The whole experience of writing my book was more like sitting down on a cozy loveseat with a friend, coffee in hand, telling a story.

LISA:      How were you able to stay on track?

CAROL:  I had a total vision from start to finish because of your direction.  It helped immensely to have our coaching calls recorded so I could review them later.  It was also a help for me when I needed another eye on my manuscript and especially when I needed some tweaking when transitioning a new chapter or introducing a new thought.

LISA:      How did you feel about the amount of time it took?

CAROL: Personally I was totally amazed that I wrote my book in 11 weeks.  I was a maniac at the computer!  I was also highly motivated — which helped. LOL

It was easy to write, but the concentration, laser focus and time devoted to writing is not for the faint of heart.  That said, there is a tremendous feeling of authenticity and satisfaction that has come to me in my ability to say I am an author — because I wrote the book myself.

LISA:      Do you think it’s possible for other people to finish a manuscript as fast as you did?

CAROL: Yes.  But they have to be invested in the project and know that it will be what they are focused on for those few months.  Their social life and everything else has to be put on hold. And it doesn’t hurt to have a husband or partner who makes your breakfast, lunch and dinner for you while you write!

LISA:      How long do you think it would have taken you to write it on your own?

CAROL: I would not have written this on my own.  I needed someone to believe in me, guide me, encourage me, cry with me and laugh with me through the process.

LISA:      Any advice you would give someone else who’s trying to write a book?

CAROL: Writing a book is a deeply personal journey. A book represents every aspect of yourself — your experiences, your thoughts and feelings. You must have a book coach who is respectful of the totality of who you are.  If you don’t feel you have a good fit with your coach, you most likely will not write authentically because you may very well hold back in your writing due to fear of rejection or fear that what you have to say is not worthy to be read.  You must have the confidence that your coach believes in you, has your best interest in mind, is trustworthy when you need correction and you both honor each other in your work together.

LISA:      Thanks so much Carol, I know this will be a big help to people who are wondering what the book coaching experience is like.  I can’t wait to see the finished product!

So…what have we learned?  If you’re planning to write your own book, be prepared to have no life…at least for a while!  But if you stick with it, it really can (and will) happen.  And if you need some help, check me out at

Carol’s book, Enveloped, is due to be published in June of this year.  Find out more about her at

By Joel and Lisa Canfield

Joel & and Lisa Canfield are bestselling ghostwriters, expert copywriters, and are apparently married as well. This is their blog where they write for themselves when they're not too busy writing for other people, which, admittedly, isn't all that often. Find out more at (or just Lisa at

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