Is it Time to Stop Writing Alone?

as of noon today,i will no longer bea (5)

I’ve been writing a lot about writer’s block lately. Which, maybe, you’ve noticed. All those posts about writer’s block, and do you have it, and are you wondering how to get rid of it? Yup, that was me. I wrote this little guide to dealing with it (that you can download here…), so I’ve been doing all I can to make sure Every. Single. Person. in the world knows it’s available. HERE.

But here’s the thing about the guide. It isn’t 100% foolproof. There are going to be times when you just get stuck. When your brain won’t budge no matter how many clever games you play with it. When you can’t get past the place where you are no matter how hard you try.

Those are the times when, maybe, you shouldn’t be writing alone.

I know, I know. Writing is kind of a solitary pursuit. But then again, sometimes you could really use another set of eyes to look at what you’ve done – and the other brain that goes with them to determine whether or not what you’ve done actually makes sense. Because something that makes perfectly perfect sense to you might look like a totally random assortment of words to somebody else.

And you definitely don’t want that.

Then there are those times when another brain would really help you catch what you might be missing, or make connections you’re not making, or find that perfect approach that, for whatever reason, you’re not seeing.

And those times when you need someone else there just to let you know you’re not crazy? Those are maybe the biggest.

So. Where does one find said person?

Well, a low pressure place to start might be asking someone you know and trust to read something you’ve written, or brainstorm with you. Or you might join a writer’s circle or challenge for a chance to share with other writers, and hold each other accountable, and maybe even get some group coaching.

Or if you want to focus on your results and yours alone, you might work one-on-one with a writing coach.

And…hey! I happen to be one of those.

As a writing coach, I work with struggling (and even not-so-struggling) writers to help them connect with their readers, focus their message and structure stuff so it makes sense and keeps readers reading (as opposed to drifting off in the middle). I help with all kinds of projects, from landing pages and websites structuring, developing and writing entire books. And everything in between.

All for a (very reasonable) fee. :)

If that sounds like something that might help you with your writing project, I’d be happy to be the help-er – just contact me HERE for more info.

And whatever your writing challenges might be, remember, you don’t always have to go it alone.

Even I don’t. I have my crazy husband sitting next to me all day long.

Can You Really Call It Writer’s Block If You Don’t Know What the &*%$ You’re Writing?

I’m a riffer. I like to riff. I like to sit down at my keyboard and just kind of freestyle, and write what comes to me in the moment.

Then I read what I wrote. And a lot of the time, I hate it.

Riffing can be fun. It can be easy. I’m actually riffing right now – I had the idea for this post while eating a bowl of special k and got so excited I dropped my spoon. I swear. And I ran to my office and I started writing, and, hey, so far so good, right?

But then there are those other times. Those times when I sit down and start writing, and suddenly, I forget what the &%$@ I was trying to say. So I look at what I’ve already written, hoping it will provide some sort of clue, and it all sounds like a bunch of nonsense, or self-indulgent crap, or insert-your-own-insult here.

And I find myself totally and completely blocked.

Now, as a lot of you already know, there’s a thing I do when I get writer’s block, and it generally works pretty well. I even made it into a special, FREEwriter's blockstops here. (3) guide you can download HERE and use yourself.

However. As great as the guide is – and it is super, super great – it isn’t completely foolproof.

Because it doesn’t work if you don’t really know what you’re writing about.

A few weeks ago, I tried to write a blog post that was basically along the lines of, “Can you really call it writer’s block if you don’t even know what you’re writing?”

And I got blocked. So I never finished it.

(Until now, I guess…)

So now we’ve at least identified the problem. But what can you actually do to break through writer’s block when the normal stuff won’t work?

I know what I will do next time – because that’s what I figured this out in the middle of a bite of Special K.

The next time I get writer’s block when I don’t know what the bleep I’m writing, I will…

…Write an Outline.

To be honest, I’m kind of shocked I didn’t come up with this sooner. My primary job, besides writing stuff about writer’s block, is writing books and – and here’s the important part – coaching people through writing their own books. And when I coach people, the number one thing I tell them to do, before they start thinking about titles or designing covers, is to WRITE AN OUTLINE!!!!!

Why?  Because an outline is like a map that keeps them from getting lost. If they ever feel like they don’t know what to write next, all they have to do is look at the outline and it should be right there.

So.  Wouldn’t the same principle hold true with something smaller? Like, say, a blog post about writer’s block???

I’m about to finish this piece. So that proves that it did. And I’m betting it will work for you too.

(But if it doesn’t, let me know – I may be able to help.)

How do Professional Writers deal with Writer’s Block?

as of noon today,i will no longer bea

I’ve said before that, when your job is writing, writer’s block is pretty much an occupational hazard. Spending hours making up stuff every day, day after day just about guarantees that at some point, your brain is gonna check out and say, “we’re done here.”

And if it happens to the pros, it probably happens to you. So what can you do about it?

The playwright and essayist Paul Rudnick, who I think is hilarious and brilliant, is famous for saying, “Writing is 90 percent procrastination: reading magazines, eating cereal out of the box, watching infomercials. It’s a matter of doing everything you can to avoid writing, until it is about four in the morning and you reach the point where you have to write.”

That sounds about right.

Anne Tyler, who wrote The Accidental Tourist and lots of other great books, struggles so much with writer’s block that sometimes she has to force herself to work. “The one ironclad rule is that I have to try. I have to walk into my writing room and pick up my pen every weekday morning.”  Why? Because she also said, “If I waited till I felt like writing, I’d never write at all.”

In fact, some of the best writers in history have used tricks and little motivational phrases to basically force themselves do their jobs. Norman Mailer told himself, “Being a real writer means being able to do the work on a bad day.” James Thurber’s mantra was “Don’t get it right, just get it written” (which is so pithy and clever it probably took him a whole day to come up with it). And William Faulkner advised, “Get it down. Take chances. It may be bad, but it’s the only way you can do anything really good.”

That one I know from personal experience.

I’ve followed just about all of that advice and tons more over the years. Eventually, I combined the best stuff – the stuff that worked for me – into a just-about-foolproof plan to beat writers block. And right now, I’m sharing those tips in a little guide I wrote called, oddly enough, The Positively True Actual Professional Writer’s Guide to Beating Writer’s Block. You can download it for FREE HERE! – it’s quick and simple and, best of all, it actually works.

I hope you’ll check it out. After all, as Mark Twain said, “The secret to getting ahead is getting started.”

Ignore your English Teacher!

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The other day, my husband, AKA Ghostwriter Joel, got kind of an unpleasant shock – in the form of a client’s corrections on a manuscript he ghostwrote. This client happens to be blind, and the book is about his adventures as the first blind person to kayak the Grand Canyon solo, among other things. Since he can’t see, he wasn’t exactly comfortable being the only person to proofread the book. So he had his high school English teacher do it.

That’s where the fun started.

Joel opened the file and saw the entire manuscript was marked up, from start to finish. Seriously, she might as well have taken a red pen to the whole thing. It was covered with the kind of comments you’d expect to find on a 9th grade term paper on The Scarlet Letter — every time Joel wrote the word “yeah,” she changed it to “yes.” Slang expressions were converted to proper English. And on every other page, there was a comment amounting to something like, “This should be more formal.”

Now Joel has been writing professionally for so long I probably shouldn’t even say. So as you can imagine, seeing his worked ripped to shreds like that was more than a little insulting.

His ego, however, wasn’t the problem.

The problem was that English teachers don’t know anything about writing.

I should clarify that. There are some English teachers who probably write beautifully, and who understand that language is a living, breathing thing that is constantly evolving and changing.

But there are also English teachers who believe that writing has to follow the rules. This teacher was one of those.

The thing is, in real life, most of us don’t communicate according to the rules of proper grammar.  Everyone has their own, unique way of saying things. We use slang, we use colloquialisms, we put words together in ways you won’t find in any style guide. And because of that, our words do more than give us the facts – they tell people where we come from, where we fit in, how we see ourselves, and who we are. They bring our personalities to life.

That would be completely lost if we wrote the way our English teachers told us to.

Imagine how boring it would be if everyone wrote their books and articles and web copy the exact same way they wrote that term paper on The Scarlet Letter. Of course the content would be unique, but the voice, the tone, everything else would be the same. It would be almost like everything in the world was written by one person. (A person who was, very likely, an English teacher.)

That’s part of the reason why, when Joel and I ghostwrite, the biggest thing we focus on are those little language quirks – those unique turns of phrase that are specific to the person whose story we’re telling. Of course we add and embellish and exaggerate a little, because the idea is to showcase their personalities and how unique they are.

Not to pass a standardized test.

Now, I’m not saying you should throw all the rules out the window. Spellcheck is still your best friend. Using an ‘s to make a word plural is always a no-no. And please, I’m begging you, learn the difference between your and you’re.

But the next time you write something, maybe try loosening up a little and using some of the same language you use when you talk. Ask yourself, “Would I say that in real life?” and if the answer is “Hell no!” change it to something you would say.

Just don’t show your English teacher.

on losing my mentor…

on losing my mentor...

My first mentor died last week.

Not that he ever knew he was my mentor.  Okay, he didn’t actually know I existed.  But that didn’t stop him from, basically, making me the person I am today.

Because Stan Freberg taught me that there’s nothing better than making people laugh.  Primarily in 30-second intervals.

Freberg was 88 when he died – old enough where a lot of you probably don’t recognize his name.  Or you might…he was a humorist, and he did a lot of cartoon voices, as well as a lot of other entertainment industry-type things.  But to kids like me, who grew up in front of the TV in the ‘70s, Stan Freberg is the guy who transformed the lowly, 30-second commercial from that thing that interrupted whatever crazy-ass hijinks were going on during The Beverly Hillbillies into the highest form of comedic art.

Or at least, more comedic and more artful than The Beverly Hillbillies.

Unlike most so-called “creatives” at the time, Freberg took the term seriously.  He thought there might be a better way to get you to buy a product than to endlessly repeat an annoying slogan like “Please don’t squeeze the Charmin” until you wanted to channel Elvis, grab a gun and blow a hole through your TV screen.

Instead, he thought commercials should actually be — you know — entertaining.  He went for the big laugh instead of the hard sell.  He was over the top, in your face wacky.  He even got celebrities to help out, convincing the most unlikely personalities, from sci-fi author Ray Bradbury to TV’s Lone Ranger, Clayton Moore, to appear as themselves in spots that had basically nothing to do with the products they were hawking.  When they were over, you didn’t know you were being sold anything.  Because you were too busy laughing.

Which is probably why Ad Age dubbed Freberg “The Father of the Funny Commercial.”

And also why I grew up with a serious obsession with advertising – especially TV ads.  And they didn’t even have to be funny!  I was that kid who would recite a Preparation H commercial, verbatim, to anyone who would listen (whether they wanted to or not).  I had favorite jingles as opposed to favorite songs.  And after the glorious Christmas when Santa managed to squeeze a Panasonic portable cassette recorder into my stocking, I spent hours holed up in my bedroom, recording dozens of spots for my own, made-up products.

I guess no one was surprised when I ended up a copywriter.

But even today, more than twenty-five years into a writing career that has taken me on a long, twisty path from advertising to marketing to ghostwriting to coaching and even a little screenwriting, there’s still that little piece of Stan in me.  I still love nothing more than making people – and, okay, myself too — laugh.  I know it’s not rocket science, or curing cancer, or even writing the Great American Novel.  But it’s still pretty cool.

Check out this little piece of Stan Freberg greatness – possibly my all-time favorite – and maybe you’ll agree with me.

https://www.youtube.com/watch?v=Qf2j-YzZRAA

RIP Stan.  And thanks.

What “The Baby From Hell” Taught Me About Writing…

Write about what you’ve experienced and

We called our son David the Baby from Hell.

He cried like 23 hours a day, never slept, refused to touch solid food, and did all of this till he was at least 10 months old (when he walked and everything was suddenly, miraculously fine).

He was my first, which made it especially hard – basically I thought he just hated me, or that I was the worst mother who ever walked the earth.  I wanted so desperately to know that I wasn’t alone.  That there was some other baby out there like David.  And, of course, that it wasn’t all my fault…

But there was nothing out there.  I read like every book and article ever written about difficult babies, but in all that oh-so-helpful parenting material, there was nothing that spoke to me and what I was going through.  Which made me feel even more like what was happening to me was so bizarre and not normal, it had never, ever happened to anyone else.

Which meant it probably was my fault.

Either that, or Dave was actually possessed…

Back then, I used to think about writing about my experience.  I even had super-brilliant title for the book-I-never-wrote – What NOT to Expect When You’re Expecting.  But I didn’t have the confidence to pursue it.  I felt like whatever I wrote wouldn’t be that important, or helpful.

Plus I was usually operating on like 45 minutes of sleep.

So whoever else out there was going through what I was going through was in the same boat that I was.  If they wanted some confirmation that they weren’t alone, they were basically s*** outta luck.

At least, until someone had the ladyballs to do what I didn’t.

So…my point…pretty obviously…is…don’t be like me.  Or like the old me.

Whatever horrible, terrible thing you’re going through, if you feel totally alone, and like you might be some kind of freak of nature, and you can’t find anyone who can speak to your experience, maybe that’s a sign that that person…needs to be you.  Maybe you need to be the one to take that deep breath and reach out.  Because if you write about what you’ve experienced and share it with the world, there’s bound to be someone out there who is desperate to know that it’s going to be okay.

And if she’s anything like I was, she (or he) will be eternally grateful.

What can Writing a Book Do for Me?

What can writing a book do for me- A couple of weeks ago, I introduced you to one of my favorite clients, an incredibly cool woman named Chelsea Berler, the founder and CEO of boutique marketing shop Solamar Agency.  Together, we explained how I was able to capture her voice when I ghostwrote her book, The Curious One.   You can check out that article here… http://thehipblog.com/2015/03/04/how-can-a-ghostwriter-capture-my-unique-voice/ But there’s a bigger story about Chelsea and her book – and that’s what happened after the book was finished. Let me backtrack.  One of the big questions I get from people who are considering writing a book is, “What can a book do for me?”  They wonder if having a book with their name on it will make any sort of measurable difference in their life or their business.  If all the time and effort and expense will really be worth it.  And, of course, if anyone will actually read it. Well, in Chelsea’s case, the answer to all three of those questions has been an unqualified YES!!!!! chelsea cover  Chelsea’s book — “The Curious One”  LISA:    When you decided to write your book, did you think anyone would read it? CHELSEA:  I was worried it wouldn’t sell at all.  Not because it wasn’t good, but because who would want to hear my story? LISA:    But you went ahead and created a marketing plan anyway, right?  What did you do? CHELSEA:       It included pushing traffic to a sales page with a professional video. We also did social media and reached out to some media outlets.  Later, when I started getting more inquiries, I worked with a PR company. LISA:    And those media outlets – they reached back, didn’t they? CHELSEA:       Yes! It was lots of local stuff first – I think the first interview I did was for a magazine called Shelby Living.  And then Maria Shriver started popping up, and the names just got bigger and bigger and bigger. LISA:    What are some of those names? CHELSEA:       Let’s see – there’s The Huffington Post, Inc., Sirius XM Radio, Blogtalk Radio, Women 2.0, Mind Body Green, Entrepreneur, ABC 33/40, The Bismarck Tribune, Under 30 CEO, Hoovers…and that’s just off the top of my head. LISA:    Had you done any professional speaking before the book? CHELSEA:       Very little. LISA:    And now? CHELSEA:       The book helped me develop a platform for speaking – that was huge-o-rama!  I speak or I’m interviewed weekly now, and it’s not easing or stopping.  Bigger things keep landing in my lap. LISA:   So…what would you say being an author has meant to you? CHELSEA:       It’s completely and totally changed everything.  But the best part has been being recognized for a story about me. I really wasn’t sure how it would pan out overall. I wasn’t even sure I’d sell books — boy was I wrong! Now that my complete story is out there, I’m finally able to stop “proving” myself and just be me.  And the beauty of it is that it’s resulted in so much respect, recognition, and love. LISA:    Thanks so much Chelsea – I know that all that respect, recognition and love has definitely been earned…because you and your story are amazing! If you’re ready for some respect, recognition and love of your own, a book might be the missing piece to help you get there.  And if you’re thinking about hiring a ghostwriter to help, well…that’s what I do!  You can find out more about me at www.gethipcreative.com.  I also work one-on-one with people coaching them through the process of writing their own books – you can get more info about that at www.copycoachlisa.com. Chelsea’s book, The Curious One, is available on Amazon and on her own website, www.mostlychelsea.com.