on losing my mentor…

on losing my mentor...

My first mentor died last week.

Not that he ever knew he was my mentor.  Okay, he didn’t actually know I existed.  But that didn’t stop him from, basically, making me the person I am today.

Because Stan Freberg taught me that there’s nothing better than making people laugh.  Primarily in 30-second intervals.

Freberg was 88 when he died – old enough where a lot of you probably don’t recognize his name.  Or you might…he was a humorist, and he did a lot of cartoon voices, as well as a lot of other entertainment industry-type things.  But to kids like me, who grew up in front of the TV in the ‘70s, Stan Freberg is the guy who transformed the lowly, 30-second commercial from that thing that interrupted whatever crazy-ass hijinks were going on during The Beverly Hillbillies into the highest form of comedic art.

Or at least, more comedic and more artful than The Beverly Hillbillies.

Unlike most so-called “creatives” at the time, Freberg took the term seriously.  He thought there might be a better way to get you to buy a product than to endlessly repeat an annoying slogan like “Please don’t squeeze the Charmin” until you wanted to channel Elvis, grab a gun and blow a hole through your TV screen.

Instead, he thought commercials should actually be — you know — entertaining.  He went for the big laugh instead of the hard sell.  He was over the top, in your face wacky.  He even got celebrities to help out, convincing the most unlikely personalities, from sci-fi author Ray Bradbury to TV’s Lone Ranger, Clayton Moore, to appear as themselves in spots that had basically nothing to do with the products they were hawking.  When they were over, you didn’t know you were being sold anything.  Because you were too busy laughing.

Which is probably why Ad Age dubbed Freberg “The Father of the Funny Commercial.”

And also why I grew up with a serious obsession with advertising – especially TV ads.  And they didn’t even have to be funny!  I was that kid who would recite a Preparation H commercial, verbatim, to anyone who would listen (whether they wanted to or not).  I had favorite jingles as opposed to favorite songs.  And after the glorious Christmas when Santa managed to squeeze a Panasonic portable cassette recorder into my stocking, I spent hours holed up in my bedroom, recording dozens of spots for my own, made-up products.

I guess no one was surprised when I ended up a copywriter.

But even today, more than twenty-five years into a writing career that has taken me on a long, twisty path from advertising to marketing to ghostwriting to coaching and even a little screenwriting, there’s still that little piece of Stan in me.  I still love nothing more than making people – and, okay, myself too — laugh.  I know it’s not rocket science, or curing cancer, or even writing the Great American Novel.  But it’s still pretty cool.

Check out this little piece of Stan Freberg greatness – possibly my all-time favorite – and maybe you’ll agree with me.

https://www.youtube.com/watch?v=Qf2j-YzZRAA

RIP Stan.  And thanks.

What “The Baby From Hell” Taught Me About Writing…

Write about what you’ve experienced and

We called our son David the Baby from Hell.

He cried like 23 hours a day, never slept, refused to touch solid food, and did all of this till he was at least 10 months old (when he walked and everything was suddenly, miraculously fine).

He was my first, which made it especially hard – basically I thought he just hated me, or that I was the worst mother who ever walked the earth.  I wanted so desperately to know that I wasn’t alone.  That there was some other baby out there like David.  And, of course, that it wasn’t all my fault…

But there was nothing out there.  I read like every book and article ever written about difficult babies, but in all that oh-so-helpful parenting material, there was nothing that spoke to me and what I was going through.  Which made me feel even more like what was happening to me was so bizarre and not normal, it had never, ever happened to anyone else.

Which meant it probably was my fault.

Either that, or Dave was actually possessed…

Back then, I used to think about writing about my experience.  I even had super-brilliant title for the book-I-never-wrote – What NOT to Expect When You’re Expecting.  But I didn’t have the confidence to pursue it.  I felt like whatever I wrote wouldn’t be that important, or helpful.

Plus I was usually operating on like 45 minutes of sleep.

So whoever else out there was going through what I was going through was in the same boat that I was.  If they wanted some confirmation that they weren’t alone, they were basically s*** outta luck.

At least, until someone had the ladyballs to do what I didn’t.

So…my point…pretty obviously…is…don’t be like me.  Or like the old me.

Whatever horrible, terrible thing you’re going through, if you feel totally alone, and like you might be some kind of freak of nature, and you can’t find anyone who can speak to your experience, maybe that’s a sign that that person…needs to be you.  Maybe you need to be the one to take that deep breath and reach out.  Because if you write about what you’ve experienced and share it with the world, there’s bound to be someone out there who is desperate to know that it’s going to be okay.

And if she’s anything like I was, she (or he) will be eternally grateful.

What can Writing a Book Do for Me?

What can writing a book do for me- A couple of weeks ago, I introduced you to one of my favorite clients, an incredibly cool woman named Chelsea Berler, the founder and CEO of boutique marketing shop Solamar Agency.  Together, we explained how I was able to capture her voice when I ghostwrote her book, The Curious One.   You can check out that article here… http://thehipblog.com/2015/03/04/how-can-a-ghostwriter-capture-my-unique-voice/ But there’s a bigger story about Chelsea and her book – and that’s what happened after the book was finished. Let me backtrack.  One of the big questions I get from people who are considering writing a book is, “What can a book do for me?”  They wonder if having a book with their name on it will make any sort of measurable difference in their life or their business.  If all the time and effort and expense will really be worth it.  And, of course, if anyone will actually read it. Well, in Chelsea’s case, the answer to all three of those questions has been an unqualified YES!!!!! chelsea cover  Chelsea’s book — “The Curious One”  LISA:    When you decided to write your book, did you think anyone would read it? CHELSEA:  I was worried it wouldn’t sell at all.  Not because it wasn’t good, but because who would want to hear my story? LISA:    But you went ahead and created a marketing plan anyway, right?  What did you do? CHELSEA:       It included pushing traffic to a sales page with a professional video. We also did social media and reached out to some media outlets.  Later, when I started getting more inquiries, I worked with a PR company. LISA:    And those media outlets – they reached back, didn’t they? CHELSEA:       Yes! It was lots of local stuff first – I think the first interview I did was for a magazine called Shelby Living.  And then Maria Shriver started popping up, and the names just got bigger and bigger and bigger. LISA:    What are some of those names? CHELSEA:       Let’s see – there’s The Huffington Post, Inc., Sirius XM Radio, Blogtalk Radio, Women 2.0, Mind Body Green, Entrepreneur, ABC 33/40, The Bismarck Tribune, Under 30 CEO, Hoovers…and that’s just off the top of my head. LISA:    Had you done any professional speaking before the book? CHELSEA:       Very little. LISA:    And now? CHELSEA:       The book helped me develop a platform for speaking – that was huge-o-rama!  I speak or I’m interviewed weekly now, and it’s not easing or stopping.  Bigger things keep landing in my lap. LISA:   So…what would you say being an author has meant to you? CHELSEA:       It’s completely and totally changed everything.  But the best part has been being recognized for a story about me. I really wasn’t sure how it would pan out overall. I wasn’t even sure I’d sell books — boy was I wrong! Now that my complete story is out there, I’m finally able to stop “proving” myself and just be me.  And the beauty of it is that it’s resulted in so much respect, recognition, and love. LISA:    Thanks so much Chelsea – I know that all that respect, recognition and love has definitely been earned…because you and your story are amazing! If you’re ready for some respect, recognition and love of your own, a book might be the missing piece to help you get there.  And if you’re thinking about hiring a ghostwriter to help, well…that’s what I do!  You can find out more about me at www.gethipcreative.com.  I also work one-on-one with people coaching them through the process of writing their own books – you can get more info about that at www.copycoachlisa.com. Chelsea’s book, The Curious One, is available on Amazon and on her own website, www.mostlychelsea.com.

copy coach lisa canfield

“How can a ghostwriter capture my unique voice?”

how can a  ghostwriter capture my unique voice

As a ghostwriter, one of the Big Questions I get from prospective clients is how I can possibly write a book that sounds like them.  Most people – not all, but most! – don’t want to hire a ghostwriter and end up with a book that reads like somebody else wrote it, even if it’s good.  So how do I make sure that I’m able to “channel” my clients’ voices, so their book not only sounds like them, but actually comes directly from them?

The best way I can explain the process is to introduce you to an amazing woman and client of mine, the lovely Chelsea Berler.

Chelsea is the founder and CEO of Solamar Agency, a super-creative boutique marketing shop that serves businesses all over the country.  And she’s only 30.

Like I said, amazing.

A little over a year ago, Chelsea and I completed the manuscript for The Curious One, the inspiring story of how she went from a painful childhood marked by poverty and loss to love, happiness and success as the CEO of her own company.  The book has turned her into something of a media sensation, especially in Birmingham, Alabama, where Solamar is headquartered.  Which is a little ironic, since initially, Chelsea wondered if anyone would want to hear her story at all…

chelsea coverChelsea’s book cover — beautiful, no?

LISA:    Why did you decide to write a book?

CHELSEA:       Honestly?  Because a good friend who is also a business coach told me to!  But I also wanted to reach people.  I wanted people like me, who maybe don’t fit in the usual boxes, to know they’re not alone.

LISA:    And why did you decide to work with a ghostwriter?

CHELSEA:       I feel like my writing lacks polish, and knew I needed someone to guide me through the process of telling the story and make sure it was clear and easy for readers to relate to and understand.  But I was also worried that a ghostwriter wouldn’t sound like me, and that the story wouldn’t end up being my story.

LISA:    And is that what happened?

CHELSEA:       No!

LISA:    I remember that first, you told me your story over the phone, and I recorded it so I could get a sense of how you expressed yourself in words.  After that I sent you fairly detailed questions to answer for each chapter – you answered them in writing, and I pulled a lot of the writing directly from those answers.  I was able to use a lot of what you wrote and just embellish it.

CHELSEA:       It’s true.  I was surprised how much of the book came out in my actual words.

LISA:    Was the process fun?

CHELSEA:       Because my story was a little bit difficult, I found it to be kind of a sad process for me. But that was just me kind of grieving and experiencing things over because I had to talk about ‘em.  In the end, it was super therapeutic and there were a lot of fun parts.

LISA:    How did you feel about the results?

CHELSEA:       I read the book several times after it was done and I just couldn’t believe it was my story. It was so well-written.

LISA:    Do you have any advice for someone who’s thinking about writing a book?

CHELSEA:       Everyone has a book in them – some a little more special than others.  It will change your life, it will impact others, it will be one of the biggest accomplishments you’ll ever do.  But I’m not going to lie, you need to invest time and money into it to do it right. Just think of it this way – if this is the only book you’ll ever write in your entire life, don’t cheap out. Do it full out. You’ll be more proud of it because of that.

LISA:    Thanks so much Chelsea – your book was one of my favorite experiences ever, and I’m so excited about your success with it.  But that’s a story for another blog post…

The method I used with Chelsea isn’t the method I use with everyone – every client has their own “best way” of telling their story, and my job is to help them find it and then capture it on the page.

If there’s a story inside you that’s waiting to get out, and you’re thinking about hiring a ghostwriter to help you tell it, you can find out more about me at www.gethipcreative.com.

Chelsea’s book, The Curious One, is available on Amazon and on her own website, www.mostlychelsea.com.

Christian Book Cover

Crime and Penmanship

A ghostwriting career can bring you into contact with some interesting people.  Like gangsters.

We’ve actually had three come our way.

Gangster #1 was the co-founder of a notorious Miami street gang — which was also a local hip hop crew that played venues with the likes of L’il Wayne and WuTang Clan.  The gang split up for good when his partner was gunned down and he was afraid of following suit. When we interviewed him for the book, he would come to our place packing heat, until Lisa, not exactly the poster girl for the NRA, asked him to leave his gun in the car. He agreed, but, the next time he showed up, I had a feeling…and I asked him what he had on him. He sheepishly showed me a much smaller handgun sticking out of his pants pocket. We never got to finish that book because…well, we’re not sure why. Except maybe he thought a tell-all would be further injurious to his ongoing existence.

Gangster #2 was involved in the notorious Whitey Bulger gang in South Boston. He had already had a bestselling book about his exploits (written by a different ghostwriter) and was looking to do some kind of follow-up. Specifically, he wanted to do a self-help book from the perspective of a guy who bashed a few heads in, sort of an “I’m OK – You’re Bleeding Heavily” thing. We never got to finish that one, because there’s a movie about him that might get made, which would up the price for a book sale substantially. Hopefully, we’ll get back into that one.

Third time’s the charm. A little over a year ago, while we still lived in Miami, we met Gangster #3, Christian Valdes, a Cuban-American who managed several of the notorious South Florida “pill mills” a few years ago. We liked Christian and his wife Crystal immediately – and we thought his story was awesome.  It ended up being a lot of fun writing it – and the best part was, we actually got to finish it.

That’s Christian below. Don’t worry, the bullet holes are only tattoos.

cropped christian backcropped christian

 

The final result, Pill Mill, is coming out on Amazon soon…here’s what we wrote for Chris to help market it:

For 5 years, Christian Valdes was at the center of the biggest drug operation in America.  

It was an operation that became internationally notorious, insanely violent and nonstop freaky.  It made its kingpins millions and millions of dollars, and it made Valdes as much money as he could possibly make in a day — because there were endless numbers of people lining up for what he had the power to give them. 

Those people were willing to do just about anything to get it.  With the men, that generally meant money.  With the women, that meant money – and almost any kind of sexual arrangement Valdes proposed.    

And the interesting part about this operation? It was completely legal.    

From 2000 to 2009, Florida’s incredibly lax prescription drug laws fueled a huge spike in so-called pain management clinics, especially in the Fort Lauderdale-Miami area. CNN and other national news media outlets tagged these clinics as “Pill Mills” — and with good reason.  When Valdes managed them, they gave out heavy-hitter drugs like Xanax, Percocet, Oxycontin, Roxicodone and Methadone just like they were candy.  And because the Sunshine State kept everybody in the dark about who was prescribing what, somebody could easily go into one clinic and get some Oxy and then head over to a different clinic for some more a few minutes later. 

Valdes helped a whole lot of people do just that – including a posse of strippers he sponsored – because he was running his own operation within the operation.

Pill Mill is his no-holds-barred memoir of life in the center of the action as the whole pain clinic scam spiraled out of control.  In this book, you’ll hear this full-blooded Cuban’s whole story – from the rough-and-tumble childhood and high school years that shaped him; to how he started dealing weed and eventually began growing it himself; to how he quickly learned how to work the pill mill scam and how he recruited friends and family to help him make the most money in the fastest amount possible; to how Hurricane Wilma almost put him behind bars for who knows how many years. 

Valdes also reveals the major players behind the pill mill scandals, talks about his frightening and sometimes hilarious conflicts with psychotic junkie patients and takes the reader inside one of the most notorious “Jungle Houses” of the time – a sad excuse for a clinic where junkies zoned out at a backyard barbeque, dozens of drug deals went down, and the owner, the infamous “Pill Mill” Vinny, sat behind a desk with over 200 grand in cash piled on top of it.

For the first time, this book offers an insider’s look at what happened when Florida became ground zero for pain pill abuse.  At one point, the country’s top 50 prescription pain pill sellers were ALL in Florida – and 33 of those 50 were in Broward County, where Valdes got involved in the racket.  There were more than 150 storefront pain clinics in Broward at the height of the madness.

This is a story that has yet to be told in movies, TV shows or even in another book.  This is a story that could only happen in South Florida.  Just like Christian Valdes is a guy you would only find in South Florida.

 

 

copy coach lisa canfield

From Idea to Manuscript in Less than Three Months?

Carol Erb, PhD and Copy Coach Lisa discuss the book coaching experience…

If you’ve been considering writing a book with a copy coach (like me!) you might be wondering what that might look or feel like.  Instead of just telling you, I thought I’d enlist the help of one of my favorite clients, marriage therapist Carol Erb, PhD, to help me explain.

Carol recently completed her manuscript for Enveloped, a memoir about surviving divorce and betrayal and going on to live a rich, fulfilling life that’s taken her places she never expected to go (including becoming an author!).  It’s an amazing book, but what’s even more amazing is the fact that she completed the manuscript in about 12 weeks.  Want to know how she did it?  Read on…

CAROL: I spoke with you when I was first interviewing coaches and ghostwriters, and I liked your enthusiasm and you were fun and enjoyable to talk to.  But a literary agent was interested in my book and the literary agent recommended another coach/ghostwriter to work with – the coach was familiar with the Christian genre and I thought that would align well with the literary agent.

The result was basically total disappointment.  He was late or would cancel our coaching calls and reschedule, which was very frustrating.  He also under delivered – the book was supposed to be done in 3-4 months, but I only had 1/3 of a manuscript at 7 months.  Plus, I learned that having a male assist me was not a good fit – he didn’t write in my voice, so “my” book didn’t sound like me.

So I called you again, and you made me feel extremely comfortable and unashamed about hiring you to work with me even though I had passed you over initially.  I hired you because I got such a good feeling the first time we talked, and also because you believed in me and you had a specific plan for me.

LISA:      How did we get started?

CAROL: I gave you a basic overview of my book and then you helped me begin with a timeline.  We discussed the content of each upcoming chapter weekly and then you helped me narrow down what to write about for that chapter.

LISA:      What was different about working with me?

CAROL: The other writer took control and did the writing himself — I just gave him suggestions, and the longer we worked together, it became more of his book than mine. You saw my abilities and encouraged me to write my book myself.

LISA:      Why did our system work for you?

CAROL: Because you believed in me as a writer and didn’t let me get off easy by saying you would do the writing — it gave me the confidence that I could write and you affirmed that in me.  It was extremely empowering to me. Because of that confidence I soared and the book turned from just a book tomy book!

I could not believe how easy you made the entire book writing process.  You held my hand and led the way.  I trusted you and believed in you as my book coach.  You became a personal friend on my journey, which for me was totally unexpected.

It was so natural and so easy for me.  The whole experience of writing my book was more like sitting down on a cozy loveseat with a friend, coffee in hand, telling a story.

LISA:      How were you able to stay on track?

CAROL:  I had a total vision from start to finish because of your direction.  It helped immensely to have our coaching calls recorded so I could review them later.  It was also a help for me when I needed another eye on my manuscript and especially when I needed some tweaking when transitioning a new chapter or introducing a new thought.

LISA:      How did you feel about the amount of time it took?

CAROL: Personally I was totally amazed that I wrote my book in 11 weeks.  I was a maniac at the computer!  I was also highly motivated — which helped. LOL

It was easy to write, but the concentration, laser focus and time devoted to writing is not for the faint of heart.  That said, there is a tremendous feeling of authenticity and satisfaction that has come to me in my ability to say I am an author — because I wrote the book myself.

LISA:      Do you think it’s possible for other people to finish a manuscript as fast as you did?

CAROL: Yes.  But they have to be invested in the project and know that it will be what they are focused on for those few months.  Their social life and everything else has to be put on hold. And it doesn’t hurt to have a husband or partner who makes your breakfast, lunch and dinner for you while you write!

LISA:      How long do you think it would have taken you to write it on your own?

CAROL: I would not have written this on my own.  I needed someone to believe in me, guide me, encourage me, cry with me and laugh with me through the process.

LISA:      Any advice you would give someone else who’s trying to write a book?

CAROL: Writing a book is a deeply personal journey. A book represents every aspect of yourself — your experiences, your thoughts and feelings. You must have a book coach who is respectful of the totality of who you are.  If you don’t feel you have a good fit with your coach, you most likely will not write authentically because you may very well hold back in your writing due to fear of rejection or fear that what you have to say is not worthy to be read.  You must have the confidence that your coach believes in you, has your best interest in mind, is trustworthy when you need correction and you both honor each other in your work together.

LISA:      Thanks so much Carol, I know this will be a big help to people who are wondering what the book coaching experience is like.  I can’t wait to see the finished product!

So…what have we learned?  If you’re planning to write your own book, be prepared to have no life…at least for a while!  But if you stick with it, it really can (and will) happen.  And if you need some help, check me out at www.copycoachlisa.com.

Carol’s book, Enveloped, is due to be published in June of this year.  Find out more about her at drcarolerb.com.